Yungblud says he's so happy to be back on his home turf after being away for months. He says he was very emotional after his Leeds set, "It was insanity, I cried my eyes out like a little flower.

Now, Yungblud has shared the true scale of his business ambitions, which extend beyond BLUDFEST, in a new interview with Bloomberg UK, alongside his partners Nathan Hubbard and Nat Zilkha who run ...

individuality and love is the main focus and we bring the world of Yungblud to f–king life right before your eyes. "I wanted to build an experience where anybody can be completely themselves ...