Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a ...

In an era where technology increasingly affects our daily lives, virtual try-ons have emerged as a compelling innovation in consumer psychology. From clothing and accessories to makeup and eyewear, ...

Continuing the product update streak from the Google I/O development conference, Google today announced it is adding virtual try-ons to Search. Available starting today for shoppers in the U.S., the ...

The eyewear industry is seeing a new shift in consumer behavior. Shopping for glasses is no longer limited to in-person stores, and online purchases have risen. A report by SkyQuest found that 12.4 ...

Fashion brands entered this Black Friday seeing green not just because of sales but because they’re offering more sustainable products than ever before. From carbon-neutral T-shirts to sustainable ...

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

TikTok is staffing up to improve its e-commerce tech. It wants to hire a handful of workers in the US to enhance its shopping experience with features like virtual try-ons and generative-AI shopping ...

Online shopping has come a long way in providing consumers with a vision of how products might look on them. Product pages show the clothing on models of different sizes and cosmetics on models in a ...

Augmented Reality, or AR, is a tech that overlays digital information onto the real world, and has begun shaping the beauty industry in a big way. The new tech trend enables virtual make-up try-ons, ...

The "Virtual Dressing Rooms - Global Strategic Business Report" has been added to ResearchAndMarkets.com's offering.The global market for Virtual Dressing Rooms was estimated at US$7.9 Billion in 2024 ...