Kacie Gaudiose SEO Content Strategy Lead at Merkle Inc. In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Informational intent refers to — as the name suggests — users who search for something in ...

In the ever-evolving landscape of digital marketing, understanding the nuances of SEO has become paramount for ensuring a website’s visibility and usability. The significance of search intent in SEO ...

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products ...

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment. Search is a great channel for intent-based marketing, given ...

LinkGraph’s New GEO Methodology New York, United States – December 24, 2025 / LinkGraph / LinkGraph has unveiled its groundbreaking geographic SEO (GEO) methodology, crafted to elevate local search ...

B2B content contains a Catch-22: Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust ...