Both Ubisoft and Sony have fallen foul of this in recent times, but California is setting an example the rest of the world needs to follow.

A new California law set to come into effect in 2025 will make it illegal for sellers to use terms like "buy" or "purchase" in relation to digital goods—movies, books, and of course videogames—unless they provide a "clear and conspicuous" warning to consumers that those goods could be taken away from them at any time.

California Governor Gavin Newsom signed AB 2426 into law, meaning that digital storefronts have to be upfront about licensing.

AB 2426, a newly passed piece of legislation in California signed into law earlier this week by governor Gavin Newsom, will force companies selling digital goods—like games—in the state to warn consumers that they don’t actually own that content,

While pretty much every digital storefront says you're "purchasing" your games, the nasty little secret is that you're only ever buying a license to access any given title. Most stores reserve the right to revoke that license if they so choose,

A new California law will require online stores to disclose you are purchasing licenses for digital games, movies, music, and ebooks, not owning them.

California Governor Gavin Newsom has enacted a new law (AB 2426) aimed at increasing transparency regarding digital media purchases. The law requires digital platforms selling games, movies, music, and ebooks to clearly state that customers are purchasing a license to use the content,