sharpening the precision of fit for players and providing new digital services over time.' Nike has started with basketball because it feels that's where the tech will be most useful. Basketball ...

Donahoe brought a tech-first mentality ... That strategy can work, but it's a poor fit for Nike, whose biggest advantage is arguably its brand, especially when it's competing with fast-growing ...

Last year, Nike’s top tech executive, Ratnakar Lavu, resigned. In November, Nike brought on Dogan, a longtime Amazon.com Inc.

Nike has launched self-lacing trainers, which fit themselves to the shape of the ... Michael Sawh, editor of wearable tech website Wareable said: "Obviously this is a big nostalgic nod to the ...

The Central Cee x Nike Air Max 95 will release in just over a week alongside a matching Tech Fleece set. The Air Max 95 is clad in black and gold, with the latter color appearing sparingly on the ...

Looking for a new pair of high-tech sneakers ... we’re providing wearers with the future of fit and ultimate ride in one shoe." The Nike Adapt App now gives wearers exclusive access to the ...