Consider Starbucks and Nike NKE brands that have gamified traditional customer loyalty concepts by integrating decentralized digital identities into their loyalty programs with great success.

He even joked on the podcast about how he once put 60,000 miles on an old Chrysler minivan, driving around to sell shoes in his early years at Nike. Hill's loyalty to the brand isn't just in his ...

The partnership with Nike was in full effect with the launching of a brand Nike Kobe ... and Michael Schumacher. The post Loyalty to Nike and Lakers Pays Off as Late Kobe Bryant’s Bank Account ...

From iconic commercials to deal sponsorships with top sports teams, Nike's marketing efforts are all set to create the buzz and build brand loyalty. All the costs of marketing were transferred to ...

Nike stock is down 22% this year but may rebound 35% as investors eye new CEO Elliott Hill and the Jordan line’s 40th ...

Despite challenges, Nike’s digital segment has shown strong ... continues to differentiate it in the market, maintaining brand loyalty. However, macroeconomic headwinds, particularly in the ...