"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but spelled in four capital letters—signals both the connection to and differentiation from the sister brand," the automaker explains.

Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV product launch tailored to Chinese consumers. Unlike the traditional four-ringed logo, “AUDI” in all caps highlights a unique identity, combining Audi’s DNA with innovations specific to China’s tech-savvy market.

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.