Today, the advertising community is more reliant on consumer and audience marketing data than ever before. Without such data, media and marketing decisions cannot be made effectively or efficiently.

Development of a Regulatory Framework Governing Health Care Interactions on Social Media Platforms The use of social media has increased substantially over the past decade, which has also created many ...

In late 2024, more than 20 years after the birth of Facebook, the impact of social media on our lives cannot be overstated. Initially underestimated by many in business, social media eventually came ...

The PhD in Media Studies offered by the Department of Media Studies is one of three separate and distinct tracks of the Media Research and Practice doctoral program within the College of Communication ...

Note: This 2023 fact sheet was part of the last update to our State of the News Media report. For more updated survey data on Americans’ news habits, refer to the list below: Read archived reports on ...

Findings of psychological research now regularly escape the ivory towers of academe to permeate popular media. This results in misunderstandings, misinterpretations, and misquoting of research ...