The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jessica Thorpe Social ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's fast-paced and constantly evolving business landscape, measuring the impact of ...

Marketing’s biggest challenge today isn’t a lack of data — it’s too much of it. Campaigns, channels and customer interactions ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

The marketing landscape is undergoing a significant transition with the deprecation of the third-party cookie. For marketers, those cookies have been the backbone of digital advertising for years: ...

There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has on effective cross-media measurement. That complexity, however, doesn’t ...

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

After years of media fragmentation, shifting signals, siloed measurement and pressure to do more with less, many marketers ...

When Bethesda released Starfield in 2023, many gamers were astonished by its attention to reality. Each of the game's more than 1,000 planets operates according to genuine physical laws; your ...

Savvy investors know that a down stock market represents an opportunity. When quality stocks are trading at a discount, the wise move isn’t to sell in a panic—it’s to buy strategically. Yet, when it ...