In a crowded marketplace, traditional attention-grabbing marketing tactics often come off as narcissistic and off-putting.

Drake University is suing Des Moines Area Community College for trademark infringement over a “D” logo. Last week, it made an ...

As we are in the second half of 2024, it’s more important for small businesses to make sure you’re managing the financial ...

It also stood for years as a premier B2B social channel: In 2015, author and marketing expert Jay Baer referred to it as "content marketing's secret weapon." However, just a few months ago, Baer ...

So, if your retail business faces an uncertain future, we put together this guide on e-commerce for dummies ... such as accounting, marketing, and consulting. But, the online retail market ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Boost your career with top marketing certifications. Learn how these courses enhance skills, increase salary and are often available online and free. Editor's Note: This article was updated on ...

Michela Buttignol / Investopedia Guerrilla marketing is a marketing tactic in which a company uses surprise or unconventional methods and interactions to promote a product or service. Guerrilla ...

Investopedia / Ellen Lindner Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with ...

With still-soaring interest rates, low inventory, and a relatively sluggish market, agents have had a chance to slow down and reassess our marketing efforts in 2024. If you want to market your ...

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Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...