Legendary Milwaukee Brewers play-by-play announcer Bob Uecker died at the age of 90 on Thursday, and the tributes to his iconic career have already come pouring in. Everyone from the Brewers to Major League Baseball to J.

A native of Wisconsin, born and raised in Milwaukee, Uecker turned a middling, five-year stint as an MLB catcher during the 1960s into a broadcasting career that spanned six decades, made him a mainstay in Hollywood and saw his everyman persona become as synonymous with the Brewers as the Miller Lite beer he served as spokesman for.

The loss of Uecker is a massive one for the baseball community (and for sports broadcasting as a while) as the legendary voice called Brewers games for over five decades. Uecker retired as the voice of the Brewers last season, over twenty years after he was inducted into the National Baseball Hall of Fame in Cooperstown, NY.