How Japan's youngest CEO transformed Hello Kitty
Then, in 2020, Tomokuni Tsuji inherited the role as Sanrio's boss. He is the grandson of the firm's founder, Shintaro Tsuji, ...
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Hello Kitty at 50: The mouthless face that launched an $80 billion empire
Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty, a cheerful feline girl (not, as her creator controversially ...
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and accolades.
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New Hello Kitty Sanrio Collaboration Shows the Cute Side of Jujutsu Kaisen You Didn't Know You Needed
Over the course of its 50th anniversary this year, Hello Kitty, one of Japan's most beloved mascots, has released a plethora ...
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Hello Kitty Celebrates 50th Birthday at Baskin-Robbins Japan with Exclusive Treats and Merch
In celebration of Hello Kittys 50th birthday, Baskin-Robbins Japan unveils exclusive treats, including the Hello Kitty ...
Who is Hello Kitty? The beloved character, who is not a cat, celebrates her 50th birthday
Hello Kitty is saying hello to 50 on Friday and celebrating with her global fan club. Across the world, fans of the iconic ...
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Hello Kitty, probably the world's most valuable cat, is turning 50
Despite, or perhaps because of this, Kitty is the queen of this cute, sometimes kitschy Japanese cultural phenomenon. Sanrio describes Hello Kitty as "happy and friendly" - characteristics that ...
UH Manoa expert on why Hello Kitty has been a pop-culture powerhouse for 50 years
Sanrio accomplished no easy feat, maintaining the brand as a pop culture powerhouse for over 50 years. From being featured on ...