Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google quietly updated their search box to require all users, including bots, to have JavaScript turned on when searching.

Google says it has begun requiring users to turn on JavaScript in order to use Google Search, possibly in an effort to block ...

Google is widely used for information, but some searches may result in legal repercussions. Governments utilize advanced ...

Google updates Search Quality Rater Guidelines, addressing AI content and new spam types. Google now defines and addresses AI ...

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler ...

Google has made it mandatory for users to enable JavaScript, a widely-used programming language for making web pages ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.

Despite being one of the most universal programming languages currently in use for web-based applications, JavaScript remains shunned by a tiny minority of netizens. But Google ...