German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave

Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi-year deal. Synonymous with sports such as football and athletics, the German manufacturer has made its entrance into the world of Formula One, replacing the Silver Arrows ’ previous clothing partners Tommy Hilfiger and Puma.

Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.

Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.

As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and limited-edition drops for the Mercedes-AMG Petronas F1 Team.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team