Mercedes, Adidas and Formula 1

Formula 1: Adidas Returns to F1 With Mercedes, Alpine Partner With Castore
F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.
Mercedes announce new clothing partner as major brand enters Formula 1
German apparel and footwear brand Adidas will enter Formula 1 as kit suppliers to Mercedes in a multi-year partnership announced for the new post-Lewis Hamilton era. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas unites with Mercedes-AMG Petronas F1 for multi-year deal: Everything we know so far
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
What does Mercedes' Adidas deal mean for F1?
Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi-year deal. Synonymous with sports such as football and athletics, the German manufacturer has made its entrance into the world of Formula One, replacing the Silver Arrows ’ previous clothing partners Tommy Hilfiger and Puma.
Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.
adidas Enters Formula 1® with Multi−Year Mercedes−AMG PETRONAS F1 Team Partnership
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes and Adidas enter into “groundbreaking” apparel partnership deal
The move represents a first foray into Formula 1 for Adidas
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...
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Alpine and Mercedes reveal new partners
Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...
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Castore signs partnership with BWT Alpine Formula One team
Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 ...
F1’s growing young audience attracts array of consumer brand sponsors
Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and its teams win over ...