Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, surpassing 60% of the total TV and video ad market for the first time, according to IAB data. Growth is being driven by ...

U.S. digital video advertising is projected to reach nearly $82 billion in 2026, marking the first time it will account for over 60% of total TV and video ad spending. Growth is being fueled by shifts ...