LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...
TV advertising-tech is red hot these days, and John Hoctor hit the jackpot. In June, the CEO of TV analytics company Data Plus Math sold his firm to ad-tech company LiveRamp for $150 million. At just ...
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