HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
NEW YORK, Nov. 29, 2022 (GLOBE NEWSWIRE) -- Tremor International Ltd. (AIM/NASDAQ: TRMR) (“Tremor” or the “Company”), a global leader in data-driven video and connected TV (“CTV”) advertising ...
Criteo reported revenues of $551 million in Q2 2021, up 26% from the same period last year, while its profitability increased from $6 million to $15 million. The year-over-year metric is inflated this ...
ConvertMedia, an outstream video supply-side platform (SSP), on Wednesday announced partnerships with almost a dozen demand-side platform (DSP) and real-time bidding (RTB) companies. The deals will ...
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising Cloud will reveal all fees taken by the DSP, including ...
In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation ...
Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
Tremor Video DSP, one of the leading demand-side advertising platforms, says it has tripled the number of supply-side integrations since being acquired by the mobile advertising technology firm ...
Not so fast. The death of the SSP has been vastly overstated, and it is nothing buyers or sellers should welcome. A market without strong, independent SSPs would be less transparent, less competitive, ...
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