No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their ...

There are two important things I need to tell you about process. By process I mean the series of actions needed to achieve a goal. Applied to content marketing, process refers to the succession of ...

Content marketing is a buzzword these days. According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. And in so many ways, content marketing ...

We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about ...

A great deal has already been blogged, said and written about content marketing and, by now, everyone has formed their own opinion. Today, much of what was traditionally known as marketing, ...

Getting a content marketing campaign off the ground in the enterprise can take some heavy lifting. But it doesn’t have to be that way. A little collaboration could be all that’s needed for your search ...

Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types ...

Summary: When you're managing content across three continents and seven languages, you can't afford a sloppy process. Barb Mosher Zinck got the low down on how App Annie approaches content marketing, ...

Every time I decide to do a puzzle there is an initial shock and awe that comes over me. It’s the moment I pour out all 500 — OK, fine — 100 pieces, and question what exactly I’m doing. There are ...

For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. You know that you should do it – but what usually ends up happening is a content planning ...

Content marketing is one of the most rapidly changing areas in any industry. As such, it’s imperative to stay up to date on the latest content marketing trends if you’re looking to stay competitive in ...