The world's biggest brands - and not just fashion - wanted in on the reunion, resulting in partnerships whose contributions ...

A targeted ad campaign by DirecTV is likening this week’s upfronts in New York to “a week-long metaphor” for the pay-TV ...

Lilly has a long association with sports, having been a major part of the Tokyo Olympics and last month's hosting of the NCAA ...

The campaign includes digital out-of-home placements, experiential activations, digital video, trade publication ads and ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

NPR unveiled a national media campaign last week aimed at both fans and nonlisteners that emphasizes its mission to create a more informed public. Developed in collaboration with independent ...

I’m lovin’ it.” If that line instantly takes you to a familiar jingle, a quick bite, or even just a certain golden logo, it ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. The new Maker’s Mark campaign is called “Perfectly Unreasonable” ...

You may start seeing LPL Financial advertisements when watching sporting events, streaming television shows or scrolling through social media. The country’s largest independent broker/dealer announced ...

In a new marketing campaign set to launch today, Explora Journeys changes the way cruise lines advertise their product. This push puts the emphasis on the ship as a floating luxury hotel. ByRamsey ...