Beetlejuice Beetlejuice fans can sip on a themed cocktail while watching the new movie. AMC Theatres is selling a “Sandworm Slayer” cocktail in a nod to a creature in the long-awaited sequel starring Winona Ryder,

“I bought the AMC BEETLEJUICE BEETLEJUICE themed drink. It cost $31 dollars…” wrote X user Andrew Woods (@JimJarmuschHair) who lives in the Los Angeles area before adding in a follow-up post, “I wasn’t mad btw. I just thought it was funny.”

Once again, AMC Theatres has gone viral over an eyebrow-raising product tie-in; this time, for the highly-anticipated release of Beetlejuice Beetlejuice last week. And much like the titular antagonist of the horror-comedy sequel, the price is not for the faint of heart.

But if you say it just twice, you’ll summon a totally different monstrosity: AMC’s promotional Beetlejuice Beetlejuice cocktail, the Sandworm Slayer. The boozy beverage was inspired by the sandworm that stars in the film,