Coupled with news that the 40GB PS3 will soon be available in the U.S. for $400 (making it the cheapest Blu-Ray player you can buy), the muscle car of gaming consoles just got a lot harder to resist.

The new 80GB model essentially doubles the storage capacity of Sony's currently offered 40GB PS3 model, which is also priced at $399. The new 80GB PS3 will start shipping in September, according ...