LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

At CES 2025, Samsung and LG both announced Microsoft Copilot integration for their respective TV lineups, bringing generative AI to smart TVs for various tasks.

LG CEO William Cho has announced a strategic partnership with Microsoft in a keynote speech at CES 2025. LG will combine its products and customer insights across the home, mobility and commercial spaces with Microsoft’s AI technology to implement “empathetic AI-integrated services”.

The AI can pull up the names of actors in TV shows, crank up the brightness, and even dim the lights when you fall asleep

At CES, Copilot is making its way to your living room with LG and Samsung adding it to their TVs. LG mentions the Copilot integration in its 2025 OLED evo lineup announcement. The TVs will be "powered by AI-driven personalization [to offer] a customized experience tailored to each user,

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

At CES 2025, Samsung unveiled its new lineup of smart TVs. The South Korean company is betting on its Vision AI technology, which not only powers “amazing picture quality, but also serves as your adaptive,