2023 DCN Next: Summit - Digital Content Next
WEBThe DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...
How a one dollar offer drives The Boston Globe’s subscription …
WEBMar 17, 2022 · With subscription growth slowing, The Boston Globe decided to try an experiment in 2018. The Globe, which has long believed its product was worth $1 a day, began charging that rate in 2015. It also decided it would try to accelerate subscriber growth with a bargain introductory offer. In the first few days after making the one dollar ...
8 ways media companies can diversify revenue - Digital Content …
WEBNov 23, 2020 · Traditionally, many media companies earned the bulk of their revenue from display advertising. But as the pandemic continues, media companies face an increased need to explore more innovative models of monetizing their content. Here are several ways media businesses can generate new revenue streams: 1. Data. Data is …
About the DCN Next: Summit - Digital Content Next
WEB2024 DCN Next: Summit. Charleston, SC February 7-9, 2024. The DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers.
To understand where the cookie is headed, let’s look at its history
WEBNov 16, 2020 · The cookie was created in June 1994 by Lou Montulli. He was a programmer working at what would become Netscape Communications Corp., best known for its once-dominant web browser. Montulli was working on an e-commerce app for Netscape client MCI, which had effectively asked for a …
Understanding the role of relevance for the news audience
WEBFeb 27, 2019 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
The Next Conversation: Digging Into Subscriptions
WEBMegan McKenna leads communications planning and email strategy for The New York Times. In this role, she collaborates closely with the audience insights team, brand marketers and media strategists to ensure the NYT …
Instagram Inspiration: Exploring NatGeo’s socially responsible …
WEBAug 12, 2021 · Finding the nuance in conservation conversations. Raab’s aim with NatGeo’s Instagram accounts is to educate, rather than overwhelm followers with problems. “Anything that we do is impact driven,” he emphasised. “We know the change that we want to see is going to have to come from future generations. So our …
Journey to equality: An analysis of the 50:50 Challenge
WEBApr 22, 2021 · This was the BBC’s third challenge. For third consecutive year, there has been an improvement in the number of teams reaching gender balance. In fact, 70% of content reached 50:50 compared to 36% in the first month of monitoring. Plus, no team monitoring for three years or more featured less than 40% women contributors.
Digital media behaviors between older and younger generations …
WEBFeb 21, 2022 · For all adults, the split has grown from 58:42 towards non-digital in 2015 to 46:54 in favor of digital in 2021. For 16-34s in 2021, 78% of all curated commercial media time was spent with digital channels. As is to be expected, share shifted the most among 16-34s, from 76% commercial in 2015 to 64% in 2021 post lockdown.